Customer acquisition cost and lifetime value
A skill of the kind “technical knowledge”, listed by 1 role.
Also described as
- AARRR
- acquisition
- activation
- funnel optimisation
- growth hacking
- growth loops
- growth marketing
- retention metrics
- CAC
- LTV
- customer acquisition cost
- lifetime value
- payback period
Roles that need it
Where the weights come from
The weight is this skill's share of each role; the weights of one role add up to 100 percent.
Source: the EFO role catalogue, built from the ESCO classification and reviewed by the editors.
Important for
- Venture Capital AnalystYour role