Product marketing and messaging
A skill of the kind “technical knowledge”, listed by 3 roles, 1 of them as critical.
Also described as
- battlecards
- competitive positioning
- launch messaging
- messaging
- positioning
- product marketing
- sales collateral
- value proposition
- sales enablement
Roles that need it
Where the weights come from
The weight is this skill's share of each role; the weights of one role add up to 100 percent.
Source: the EFO role catalogue, built from the ESCO classification and reviewed by the editors.
Critical for
- Investment Product SpecialistYour role
Supporting in
- Product OwnerYour role
- Product Owner (Banking)Your role